UBE focuses on Cassava Flour business after wheat flour’s prices increased, and looks forward to be an alternative starch used as a substitute in the situation of raw material shortage and high price. The Company announces the launch of a new product, Tasuko Batter Mix, an innovative cassava flour with gluten-free, no MSG that make fried dishes delicious and crispy for up to 40 minutes. The company developed cassava flour to be batter mix and baking mix, which targeting on fried dish lovers and health lovers. UBS continues to expand its business in the domestic market.
Miss Sureeyot Khowsurat, Chief Executive Officer and President of UBE on behalf of UBS, one of Thailand's largest manufacturers and distributors of processed cassava products, revealed that the world market situation of wheat flour prices has reached the highest point in years. The high demand of wheat flour has resulted in a shortage of supply as the wheat flour is the main raw material used in various food industries
As a result, the cassava flow has received more attention and market demand. Cassava flour has similar properties and texture to wheat flour. Therefore, it can be wheat flour substituted. Moreover, cassava flour is “gluten-free” product that meet the market’s trend as it is preferred by health-conscious and gluten intolerance people.
Ubon Sunflower Company Limited or UBS, a subsidiary of Ubon Bio Ethanol Public Company Limited or UBE, has invented and developed various processed cassava products under "Tasuko” brand with healthy concept, which are Gluten Free, High Fiber, and in the process of development of Medium GI products in order to provide a wider choice to consumers.
UBS has launched new product under the Tasuko brand that is Tasuko batter mix. Available now in 2 flavors: Original and Spicy. UBS used innovation to improve its production process in order to make the batter mix that has properties prolong the crispness up to 40 minutes and maintain the deliciousness without MSG (NO MSG), without preservatives, and most importantly, it is gluten-free that suitable for health benefits of consumers.
The distribution strategy of Tasuko batter mix is to focus on modern retail stores (Modern Trade) i.e., Foodland, Max Value, Tops Supermarket, Gourmet Market, and Lotus etc. The company arranges advertising plans by focusing on promotion activities at various points of sale, doing product demonstration for consumers to taste the product, creating brand awareness among target consumers who love fried food and be health conscious.